Ignition gears up for NY

New deals revealed for Juicy Lucy, The Bogies and The Pet Poet Club.
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Ignition Licensing has been busy in the lead up to Licensing International, revealing a number of new lines for some of its brands.

The Juicy Lucy fairies and angels are already established in the UK independent gift and greetings market. Zeon launched a collection of accessories and gifts earlier in the year, including fairy phone charms in tins, make up bags, mini-stationery sets, clocks, watches and passport covers. Further product lines are due in the autumn.

Portmeirion Potteries has seen a good reaction to its initial range of mug and coaster sets and candle votives; Jarrold launched his n hers slim calendars and 2009 diaries at Spring Fair; Ravette Publishing now has four gift book titles; Marks & Spencer has launched the first garments in its exclusive range of kidswear, with underwear, pyjamas and a toddler girls t-shirt being joined shortly by further babywear and kidswear across the summer.

Meanwhile, Hazlewood Cakes, Is It Art? and Sharpcards have all been enjoying success with their Juicy Lucy ranges.

The property is also expanding its presence internationally. Papillon in Benelux has rolled out a range of social stationery and 2009 dated product, while Wild Pumpkin has been appointed as the Juicy Lucy agency partner in Australia.

Moving on, Ignition has been appointed to represent The Bogies, the gross collectable boy brand and is working on lining up partners for 2009.

Launched in 2006, The Bogies has a growing following amongst students, collectors and six to 12 year-old boys. Key chains and Pocket Bogies are available, featuring such characters as Optimus Slime, Axel Nose, Dr Goo and Johnny Snotten.

Finally, Pet Poets Club is an internet driven property which mixes cute animals with fun verses. According to the firm, over 10,000 pet lovers have registered at www.petpoetsclub.com to read and submit poetry, buy product and take part in competitions and online events.


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