The rights also incorporate all of the ITTF’s international events and competitions, including the World Cup, Pro Tour and the Table Tennis World Championships that have been running since 1926.
With a proven track record in licensing and working with IP alongside software publishers and developers, the new global sports license also grants the publisher or developer the rights to all players, venues and images from ITTF events.
David Colley, MD of Interactive Licensing Management said: “We are delighted to have concluded this arrangement with the ITTF. Table tennis is a long standing Olympic sport and a sustainable brand that does not require reinventing every few years.
“The licence provides a realistic opportunity to build the biggest table tennis online community and ILM is looking forward to exploring all the potential opportunities afforded by this exciting license with publishers and developers.”
Steve Dainton, marketing director at the International Table Tennis Federation commented: “The ITTF is excited about the possibilities provided by this licensing deal and we are delighted by the passion and experience with global sports brands that ILM has brought to the table.
“With a loyal following throughout the world, we are ready to welcome new fans to the table tennis family thanks to their exposure to an interactive version of the sport.”
The link between table tennis and interactive entertainment dates back to the earliest days of video games and Pong – the first video game to be developed by Atari.
The deal being brokered by ILM incorporates the rights for all current interactive platforms, the potential to develop a massively multiplayer online game (MMOG).
The application of the licence is not limited to the traditional retail boxed product model, as it also encompasses all future interactive platforms, including mobile device gaming and the burgeoning digital distribution markets.