First release was the Highbury 3D Celebration Stadium model which includes authentic Arsenal terrace chants, internal floodlighting and digital impressions of every seat at the famous old ground.
“We had done a lot of hospitality work with Arsenal supplying team shirt napkins, menus and table numbers,” explained Peter Wroe, MD of Imagine Paper. “I had the idea to create a table centrepiece in the shape of the stadium and the 3D book evolved from there.”
The fold-out book contains a 24-page pictorial history of the club with more than 100 images from club archives. It also includes six iconic postcard images and a stadium development history featuring construction notes, as well as all the great events and characters associated with the club.
In addition, the firm is also working on the Old Trafford 3D Celebration – which includes digital impressions of 70,000 seats – and the Twickenham 3D Celebration, which also includes a commemorative DVD of great moments at the ground.
“There is a huge amount of potential here for the gift market and the collectable sector,” Wroe added. “Although we are launching this iconic trilogy of historic stadia we have plans for many more in Europe and the USA.”
There will also be a Genesis Turn It On Again: Anatomy of a Tour fold-out book.