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IMC rolls out Gormiti toy line

Multi-territory deal sees firm planning action games and toys for boys' property.

Author:: Samantha Loveday
Publish date:: Oct 8, 2009

IMC Toys has come on board with Giochi Preziosi and Marathon Media's Gormiti property.

The firm has signed a multi-territory deal and will be producing a range of action games and toys to tie in with the Lords of Nature TV series.

Products will be available from autumn 2010 in EMEA, Mexico and Brazil and will complete the toy range initially developed by Giochi Preziosi since the creation of Gormiti in 2005.

We find out how Giochi Preziosi has spun the boys brand into a global licence, and what's in store for the future.

Next week's New York Licensing Show will see debut of Galleon's toy collection.

Giochi Preziosi and Marathon Media hires East-West Licensing as agent in territory.

Network of agents for boys property grows.

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Licensee releases range of products based on hit movie including lamps and nightlights.

Konami to publish video games based on the action figure and entertainment franchise.

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Boys' property seals promotion across Spain and Portugal with snack company.

De Agostini signs pan-European deal with brand owner Giochi Preziosi.

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