IMG has been named the exclusive global merchandise and licensing agency for the Netflix original series, Queer Eye.
The new deal will see IMG create a portfolio of meaningful and engaging brand touchpoints for the popular series.
Queer Eye is a successful new take on the famous franchise, featuring a transformative life makeover in each episode. The show received four Emmy Award nominations this year and is currently filming its third season.
The multi-year partnership will see IMG and Queer Eye build a robust licensing programme of products, experiences and collaborations focused around the core areas addressed in the show. These include fashion and accessories, home design and décor, health, beauty and grooming, food and wine and culture and travel.
“We know from the passionate audience viewing and the voracious appetite for Queer Eye in social media, that the fans are longing for more ways to interact with the show,” said David Collins, Scout’s co-founder and Queer Eye creator.
“IMG has a vision in line with ours, not just to make products but to build this brand in a powerful way. We could not be more excited to begin this journey with them.”
Gary Krakower, vice president of Licensing, IMG, added: “We’re very excited to be working with Scout Productions on Queer Eye. There is huge demand from the series’ passionate and growing fan-base for new, interactive ways to engage with the brand.
“This combined with the show’s authentic storylines and unique ability to be accessible as it is aspirational, lends itself extremely well to an extensive, multi-faceted licensing programme. We can’t wait to get started.”