Imira and Viva grow US partnership for home entertainment

The plans follow the successful North American release of The Aviators that has already sold over 20,000 DVD units via Walmart, Target and Kmart in its first six weeks,
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Imira Entertainment is growing its partnership with Viva Pictures Distributions to bring more of its popular titles to the US home entertainment market.

The plans follow the successful North American release of The Aviators that has already sold over 20,000 DVD units via Walmart, Target and Kmart in its first six weeks,

Viva Pictures has now secured the SVOD and retail rights in the US and Canada for Imira’s Gaturro and Speed Racer – Race to the Future.

“The landscape for quality animated content is changing quickly and Imira is in leading the way by using globally recognised brands like Speed Racer and Gaturro along with visually stimulating animation,” said Victor Ellzalde, president at Viva Pictures Distribution.

“We are pleased to be extending this relationship following the success of both The Aviators and Lola & Virginia.” 

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