Imira appoints new licensing head

Former Biplano exec, Julian Barbier to develop company's properties in Spain and Portugal.
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Imira Entertainment has bolstered its team with the appointment of a new head of licensing.

Julian Barbier (pictured) joins the company from Biplano, where he handled the licensing for brands including DreamWorks Animation, Nickelodeon and Sony Pictures.

At Imira, his remit is to manage and develop the company's properties in Spain and Portugal, as well as creating and managing an international network of local licensing agents for its slate of entertainment brands.

"We are seeing increased demand for consumer products as the presence of our television properties grows in domestic and international markets," said Sergi Reitg, MD at Imira. "With Julian's appointment we have a strong team in place to drive our licensing and merchandising plans forward."

Barbier added: "Imira's projects present the challenge I was looking for: developing consumer products programmes for brand new properties on an international basis."


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