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Imira grows in Spain - Licensing.biz

Imira grows in Spain

Spanish broadcasters flock to pick up live action and animation shows.
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Production and distribution company Imira Entertainment has capped a successful Mipcom with a number of sales to Spanish broadcasters from its programming library.

The company has partnered with ZDF Enterprises to place two of its shows on RTVE. The public broadcaster has acquired Wicked Science for TV2 and Clan TV, and The Lost Treasure of Fiji for Clan TV. This is Imira's first live action distribution agreement.

Meanwhile, the Disney Channel Spain has picked up animation Ozie Boo, Learn to Live Together for its Playhouse Disney Channel.

In another deal, Jetix's new girl-skewed magazine Jetix Chic - which has a circulation of over 100,000 in Spain - has signed a deal to feature hit property Lola & Virginia (pictured) in each monthly issue. The series airs in Spain on the Disney Channel, as well as RTVE, TV3 and ETB.

Imira has also made further sales of Lola & Virginia with TV Andorra and Digiturk in Turkey.

In Portugal, the firm has scored a free TV deal with RTP for Millimages' Pitt & Kantrop, alongside DVD deals for Lola & Virginia and 64 Zoo Lane.

"We have had an excellent 2007 with both our production and distribution departments going from strength to strength," said Christophe Goldberger, head of distribution and marketing at Imira. "It is a natural step for us to extend our activities into new areas including live action, mirroring the changing nature of kids entertainment.

"We feel that our rebrand and new name, which is based on the Spanish for 'see', reflects the developing nature of our business."

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