Imira readies Lucky Fred app for MIPTV launch

Interactive geo-localised mobile treasure hunt to support new TV series.
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Imira Entertainment is due to launch an innovative interactive component to its animated TV series Lucky Fred at MIPTV next month.

The Lucky Fred cross-platform app features a web and mobile-based interactive geo-localised alien hunt, collectibles from the series, puzzles and Brain's Lab where information can be updated daily by users.

Available from the Apple Store, the app recruits fans as special agents and tasks them with finding and neutralising aliens in their own city in exchange for prizes including exclusive collectables, and discounts for local attractions.

Kids can also get high scores to collect points and rewards.

"We are very excited by the potential of this technology which has huge cross promotional potential and can be tailored for any location worldwide," said Christophe Goldberger, producer and head of distribution and marketing at Imira. "The new app will turn any city or town into a Lucky Fred adventure for all the family."

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