Imira signs new partners for Fairytale Detective - Licensing.biz

Imira signs new partners for Fairytale Detective

Invercas, Comansi, Panini and Copywrite Europe all on board.
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Imira Entertainment has signed up a number of licensees for Sandra, The Fairytale Detective, as the show continues to grow its audience share in Spain.

Invercas has taken on rights for party items (piñatas, head banners, bags and sweet boxes), while Comansi has come on board for plastic figures, board games and soft balls.

Also in Spain and Portugal, Nova Azimat has been awarded the licence for toy candy, novelty candy and pop marshmallows, while Copywrite Europe will launch backpacks, bags, stationery and crayons.

Finally, trading cards and games, fotocards, stick & stack, stick & story, stick & puzzle and stick & colour books will be produced by Panini.

"Sandra is proving very popular on Clan TV and already has built a considerable fan base," said Laura Navarro, licensing manager for Spain and Portugal at Imira. "These deals will help build on the existing broadcast, publishing and home entertainment presence in Spain and Portugal."

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