In Phase International is putting the final touches to its new collection of Forever Friends branded baby electrical products.
The company will be rolling out baby mobiles, monitors and projectors.
"We made an astute move to work with Hallmark on Forever Friends, the brand is a growing success and this has been present in all our meetings with major retailers and other licensee holders," said Gary Digva, director at In Phase. "We are looking forward to launching a serious range of baby products that will complement any home and offer the quality that In Phase International is recognised for."
Julie Michell, Hallmark's licensing manager, added: "We are thrilled that In Phase International has taken on the licence, and they join a whole host of new partners who will be producing fantastic new products during the brand's 25th anniversary next year."