Arait Multimedia has announced that Inazuma Eleven has been acquired by the Lagardere Active Group to debut on Gulli. Viz Media Europe has been appointed the exclusive agent for the brand in France.
Inazuma Eleven started life as a Nintendo DS game in Japan, but has since blossomed into a popular brand in Asia. The brand is now establishing itself in Europe, with pan-European deals signed with Panini for stickers and Upperdeck for collectible cards.
The show airs on Disney XD in France, Spain, Italy, Benelux and the UK, with additional broadcasting from Boing in Spain, RAI 2 in Italy and now Gulli in France. New broadcast agreements are set to be announced shortly.
“Inazuma Eleven combines both a high quality of animation, a very appealing thematic and positive values, which should guarantee high TV ratings and a successful licensing program,” said Jean-René Aucouturier, VP licensing and new business at Lagardere TV.
Joaquin García Garrido, President of Arait Multimedia, (rights holder for Inazuma Eleven in Europe, CEIS and Eastern Europe), said: “We are very proud to announce that French kids will enjoy Inazuma Eleven at Gulli which is the best partner that property may have in France.”
“Inazuma Eleven is a very powerful brand in the regions where it is broadcast, and we are sure that Gulli together with Viz Media will consolidate and build a major Licensing program on the French market over the next coming years."
Pascal Bonnet, EMEA director of licensing at Viz Media Europe, said: “We are excited to represent this very promising property and we believe Inazuma Eleven will become a major franchise in France. We look forward to working closely with Arait and Gulli to implement an innovative brand strategy that will support and expand its popularity in France.”