With the movie currently doing the business at the box office, Marvel has revealed a tie up with Hands-On Mobile for a game and personalisation content based on The Incredible Hulk.
Available now from select carriers worldwide, the game allows players to become the Hulk and smash through walls, hurl cars at enemies, scale cityscapes, dodge precision missles and battle The Abomination to seek out a cure to the gamma radiation that poisioned the character.
"The Hulk is a character who is beloved by many, and we worked closely with Marvel to develop a mobile game that was true to his legacy," said David White, CEO at Hands-On Mobile.
"Just as we've seen consumers embrace Iron Man, we expect The Incredible Hulk to gain a similar following with an exciting mobile game to complement the film release."
Simon Philips, president of Marvel International, added: "This summer is an exciting time for Marvel and we are excited to be working with Hands-On Mobile to create mobile games that complement our latest big screen releases including Iron Man and The Incredible Hulk."