Industrias St Jacks and Strawberry Shortcake team up for apparel

The pre-school brand will be sold in 41 of Industrias St Jack's Central American stores.
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American Greetings Properties, the licensing division of the American Greetings Corportation, and agents Cookie Jar and Exim have announced details of a new direct-to-retail deal with Industrias St Jacks.

As a Strawberry Shortcake licensee, St Jacks will produce apparel for sale in 41 of its Central American stores.

Products will include girls and women’s blouses, short sets, skirts, swimwear, underwear, pajamas, dresses, jeans, sweatshirts, trousers and shorts.

The product launches in April 2012 and will be available in stores throughout Guatemala, El Salvador, Hoduras, Nicaragua, Costa Rica, Panama and the Dominican Republic.


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Strawberry Shortcake

With almost 500 licensees worldwide and retail sales revenue of $3.2 billion since 2003 alone, Strawberry Shortcake is a major force in the girls sector. Not bad for a 30 year-old.

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