INDUSTRY SERVICES MONTH: Protecting brands and licences - Licensing.biz

INDUSTRY SERVICES MONTH: Protecting brands and licences

Neil Miller, Director at Commercial Security International (CSi) explains the importance of protecting brands and licences.
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Infrigement and counterfeit are real threats to brands, licences and reputations. Miller offers advice on brand protection strategy.

During a recession, when consumers are counting their pennies and criminals are looking to cash in, the market in brand infringing and counterfeit products has historically always risen.

Couple with this the dramatic growth in online auction sites and it’s fair to say it has never been so important to be on top of your Brand Protection Strategy.

To read the full feature, click here.

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