Entertainment One has struck a deal with Ingo Devices, which will see the firm launch a Peppa Pig-branded electronics line.
The company will roll out products from autumn/winter 2011, with the range including a kids digital camera, boombox (pictured) and portable DVD player.
"The youth electronics market is one of the clear growth areas in the UK toy market in 2011, and by adding the Peppa Pig licence to our portfolio it is another great step forward in our ambitions for 2011, said Brendan Lynam, MD of Ingo Devices.
Hannah Mungo, head of UK licensing, Family, at eOne, added: "Ingo Devices is a great addition to the Peppa Pig licensee portfolio, bringing something new and unique to the programme. We're very much looking forward to the product launch this autumn."
Click here for further information on the range.