Ink on board for Endemol's Bananas in Pyjamas -

Ink on board for Endemol's Bananas in Pyjamas

Agency to licence products in Eastern Europe and Nordic regions.
Publish date:
Social count:
1_Endemol, Bananas, small.jpg

Endemol's new global brands division has appointed Ink to handle the Bananas in Pyjamas property in Eastern Europe and Nordic regions.

The freshly rebranded agency - formerly known as Kidz Entertainment/EEMC - will drive growth across territories including Russia, Sweden, Norway, Finland and other Central and Eastern European countries.

Bananas in Pyjamas will be one of the highlights for Endemol at next week's Licensing International Expo in Las Vegas, with characters B1 and B2 attending the event to launch the new series.

"Bananas in Pyjamas can easily translate into a range of creative product extensions," said Olivier Gers, CEO of Endemol Worldwide Brands. "The long running series has a loyal fan base and Ink is the ideal partner to bring the characters to life. They have an excellent track record and in-depth knowledge in building children's properties in the region, which is a key area of growth for our business."

Morten Geschwendtner, Ink CEO, added: "We are very excited to be working with such a strong brand as Bananas in Pyjamas. The show has proved to be a huge hit wherever it has launched and we will be working hard to maximise the property's potential across the Nordics and Eastern Europe."


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.