International boost for 4Kids' Chaotic

Trading card game and TV series adds three new licensing agents to portfolio.
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4Kids Entertainment has appointed a further three licensing agents to the Chaotic brand, expanding its international foothold into South Africa, Turkey and Israel.

The new appointments are Blowfish Entertainment in South Africa, Brand Licensing Israel and Sinerji Reklam for Turkey.

The licensing programme also continues to bolster the brand. Exclusive worldwide toy licensee Spin Master will have a soft launch of its action figures later this year, followed by a full roll out in 2010; Activision is planning to release the first Chaotic video game across EMEA early next year; H Grossman will produce a range of outdoor products including tents, bicycles and skateboards; and Dracco is on board for chocolate eggs and other confectionary.

"Chaotic continues to grow and gain popularity across the globe and we have chosen three leading agencies to take the brand to the next level in these territories," said Sandra Vauthier-Cellier, MD of 4Kids.

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