International growth for Born to Shop

Art and design brand signs up agency to cover Germany, Austria and Switzerland.
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Paper Island Licensing is continuing with its international push for the Born to Shop brand.

The company has signed a deal with Bulls Press to cover Germany, Austria and Switzerland. The brand is also working with King Features in the US.

"It is exciting times indeed for our popular lifestyle brand," said Jacquie Russo, licensing manager at Paper Island. "We are in discussions with various international agents and our strategic plans to replicate the UK success we have enjoyed to date is really bearing fruit as we work hard to build a true global brand."

Sylvia Lulling, licensing manager at Bulls Press, added: "I was really impressed by the comprehensive and coherent product range Born to Shop has built up over the last two years in the UK, and with the ongoing successful development of the brand.

"Bulls Press were convinced from the first perception of Born to Shop that this licence would fit perfectly into our portfolio and are now, more then ever, convinced of the potential for the German, Austrian and Swiss markets."

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