Licensing industry trade organisation, LIMA, is looking to extend its international reach, appointing its first representatives in Spain, Portugal, Eastern Europe and India.
Each new partner will be tasked with creating educational and networking opportunities for the licensing industry, as well as promoting their individual markets to the LIMA membership globally.
LIMA is partnering with Barcelona-based Ediciones Just in Spain and Portugal; Creata, the organiser of the Licensing New Europe show, in Eastern Europe; and License India, which is part of Asia's leading franchise solution company, Franchise India.
"One of our key roles is to help our members do business internationally," said Charles Riotto, LIMA president. "In particular, we have identified the BRIC countries - Brazil, Russia/Eastern Europe, India and China - as being of high strategic importance to our members.
"These are markets with amazing potential. By encouraging mutually advantageous relationships with representatives in those countries, we are helping to open up these opportunities and support the growth of emerging licensing communities."