Europe, the Middle East and Africa are the next targets for Cartoon Network Europe's boys' property Ben 10 after a successful launch in the UK.
VP Alan Fenwick told Licensing.biz that over 40 licensees have already been signed up for the property across EMEA, incorporating all major categories.
"Ben 10 is a unique property happily combining action, humour, aliens and transmorphing powers, all seen from the perspective of a ten year-old boy, which is appealing to boys and girls of all ages," he said.
CNE is now looking to replicate the UK success across new territories.
To read the full interview with Fenwick, and find out CNE's plans for its other brands in 2008, click here.