Illustrative character-based brand Irmasworld is lending support to Kiehl's charity initiative - Give back, give Kiehl's.
The character is one of four chosen to spearhead the Kiehl's campaign for this year's World AIDS Day on December 1st.
Irma has designed two cards which will be sold in sets of ten, with the net proceeds going to the German AIDS Foundation. Other participating stars from the German celebrity, cultural and sports scene who have each designed a card for the campaign include actress Heike Makatsch, kite surfing world champion Kristin Boese and actor Wotan Wilke Mohring.
MM MerchandisingMedia represents pan-European rights to the property, which is owned and represented in the rest of the world by Goa Geneva Trading.