Isetan brings Pokémon retail event to Tokyo - Licensing.biz

Isetan brings Pokémon retail event to Tokyo

The firm will hold the retail event in collaboration with Pokémon at Isetan Shinjuku Main Store from August 16 to August 21.
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Isetan Mitsukoshi Holdings Ltd. has announced plans to operate a virtual 'Isetan Store' in collaboration with Pokémon at Isetan Shinjuku Main Store from August 16 to August 21.

Located in the heart of Shinjuku, Tokyo's trendiest shopping district, the store will offer a selection of products and treats aimed at the large Pokémon fanbase in the capital city.

Products on offer will include apparel, plush toys, magnets, accessories, homewares and stationery. Also on offer will be Pokémon-themed curries and parfaits along with exclusive drinks and cocktails, all of which will be available at the Happy Home Kitchen, located on the sixth floor of the store.

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