Istok takes the reins at Kidz Entertainment - Licensing.biz

Istok takes the reins at Kidz Entertainment

The firm has announced Anna Lisa McBride left on July 31st after a successful stint as CEO.
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KJ Istok (pictured) will take up the permanent post of CEO, which he has already been filling during Anna Lisa’s recent leave.

A further change sees Slawek Eikert appointed as the new country manager for Poland, adding to an ever-expanding team as the firm continues to grow in key territories – particularly Eastern Europe and Russia.

In Russia, the firm’s co-owner and director of entertainment, Claus Tømming, is in charge of an effort to introduce licensing to what is a notoriously difficult market.

This has led to X5 Group signing the country’s first ever direct-to-retail deal. The new deal sees more than twenty Ice Age 3 products on the shelves in both food and non-food categories, resulting in robust sales figures.

Furthermore, Chapman Entertainment has appointed Kidz /EEMC as its agent in Nordics to develop lead brands Roary the Racing Car and Fifi and the Flowertots, while a host of new deals have been signed for Lego, with products hitting retail in Q3 and Q4 this year.

Morten Geschwendtner, director of Kids Entertainment/EEMC commented: “Anna Lisa has left us in an incredibly strong position. Despite the economic crisis we are currently on track for one of our most successful and profitable years ever and are expanding in all the territories we operate in.

“Our sales figures in Russia are particularly encouraging and the result of a lot of hard work by the whole team.”

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