Italian and Indian deals inked for Spongebob Squarepants

Nickelodeon Consumer Products secures key back to school agreements.
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Nickelodeon Consumer Products has signed up further deals in the back to school category for Spongebob Squarepants, this time in Italy and India.

Italian licensee Accademia will launch a wide range of fashion-led products for the back to school season in 2012, through boutiques and specialist stores.

Categories include backpacks, binders, book covers, book labels, correction tape, organisers, diaries, erasers, folders and pencils and pens among other items.

Meanwhile, in India, the country's largest hypermarket Big Bazaar recently launched its back to school collection.

Supplied by B Vishal Corporation, products include colouring pencils, crayons, erasers and compass boxes among others. The launch is supported by broadcast, in-store and digitial activity including promotions on Facebook and Twitter, as well as the Nick website.

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