Italian designer Alessandro Enriquez to launch Felix the Cat capsule collection

The collection, representing the iconic cartoon character, will debut at the 93rd edition of Pitti Uomo, the international event for men’s fashion and lifestyle projects.
Author:
Publish date:
Social count:
0
0 0felixthecat.png

Universal Brand Development has partnered with the Italian designer, Alessandro Enriquez to launch a capsule collection inspired by Felix the Cat.

The collection, representing the iconic cartoon character, will debut at the 93rd edition of Pitti Uomo, the international event for men’s fashion and lifestyle projects.

Felix the Cat made his own big screen debut in 1919 before going on to have his own cartoon strip and cartoon series. He also holds the title of being the first image to be transmitted across the television airways in 1928 and went on to become a pop icon.

Created by a team of animators, Felix the Cat appeared in over 100 movies between the 1920s and 30s and, in his role as an international pop icon, has appeared in a number of collaborations in the fashion industry, including Castelbajac Paris, Coach, Scotch & Soda and Fyodor Golan.

The recent partnership with Alessandro Enriquez was brokered by CPLG Italy and will see Felix the Cat reimagined throughout apparel items such as sweatshirts, t-shirts, knitwear and shirts.

Enriquez is also working on a limited edition Felix the Cat t-shirt collection, to be sold exclusively in the Milanese boutique banner during Saint Valentine week as part of a charity event.

“We are delighted about this partnership with Alessandro Enriquez, " said Maria Gurrieri, managing director, CPLG Southern Europe.

"He has a unique talent to turn classic artwork into fresh and lively designs. The Felix the Cat capsule collection is both true to itself and at the same time has a unique Italian contemporary flair.”

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.