ITALY: Giochi unveils new Puppy in My Pocket website

A new consumer site for the property has gone live to coincide with the new TV series in Italy.
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The website features a range of activities including a snippet of a TV episode to watch, wallpapers to download and games to play. Kids can also view the licensed products in the range.

Leandro Consumi, Giochi Preziosi’s marketing director, commented: “We are delighted with this the new Puppy in my Pocket Adventures in Pocketville Website. It provides the perfect portal from which girls can further their experience of the property.

“The games and downloadable activities are great fun and demonstrate the unique aspects of license and of course a girl can also be kept fully up-to-date with all the great merchandise available.”

The website, www.cucciolicercamici.com, has launched in Italy and will soon be available in English and other European languages to coincide with the summer 2011 TV scheduling in those countries.

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