ITALY: Montefiore inks Puppy in my Pocket deal

Planeta Junior Italia has signed the firm up to produce a licensed apparel range.
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The new deal will see the firm develop a range of apparel for kids up to one year-old, including overalls, pyjamas, jogging suits and aprons for school.

A co-production between Gruppo Preziosi, Meg Toys and Mondo TV in Italy will see Puppy in my Pocket become an animated series in the territory, on air from October 2010 on Italia 1.


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