The Rugby Football Union has teamed up with Wrapstar, a producer of vinyl ‘skins’ for gaming hardware, MP3 players and mobiles, to launch a range for the current Rugby World Cup.
Exclusively designed for the RFU and featuring the England team’s rose emblem, as well as the Twickenham Stadium logo, the skins will provide a unique way to refresh, customise and protect gaming hardware and iPods.
“Wrapstar is a great new addition to our licensing programme – the range is innovative and targets the growing market of handheld devices,” explained Jane Barron, the RFU’s licensing and marketing manager. “England Rugby Wrapstar products will undoubtedly be a big hit with fans this autumn and will make ideal Christmas presents.”
The skins are available in a wide range of designs and colours to suit all kinds of gaming machines. They are precision cut to ensure a snug fit and are made of cast-vinyl to ensure fuss-free application and removal.
Wrapstar MD Max Haddow said that the RFU licence marks the start of a new direction for the ambitious company: “Wrapstar is now licensing intellectual properties at the same time as extending its range of designs, so signing the RFU licence can only draw huge awareness to Wrapstar products.”
The RFU designs are available for PlayStation Portable (PSP), Nintendo DS, DS Lite and iPods and retail for £5.99 per skin.
Victoria Robb at CPS, which manages all licensing on behalf of the RFU, added:
“We are thrilled to be working with Wrapstar on their fantastic new range of skins and are looking forward to seeing games and music lovers sporting the special RFU designs in support of the England team at the Rugby World Cup.”