Antonioni (pictured) has been tasked with driving the global marketing and licensing startegy for ITV's key commercial brands. He will oversee the global marketing team as well as the brand management, merchandise and licensing teams.
The role will see Antonioni work closely with David Pemsel, group marketing director, ITV, while reporting to Peter Iacono, president and managing director of ITV Worldwide.
Meanwhile, Caroline Stott has been appointed director of global marketing services and will oversee the marketing team, including the newly created positions of head of content marketing and head of global marketing services, as well as events and international research and development.
Melanie Beer will head up the licensing team as head of merchandise and licensing, while Julie Quirke takes up the reins as head of international icensing, and will report to Beer.
Giles Ridge has been named as Head of brand and product development and Claire Murphy as director of commercial sports services.