The five-year deal will see ITV DVD continue to produce and distribute Arsenal’s official DVD programming throughout the UK and Eire, which it has done for the past seven years.
This week’s release, the first of the renewed partnership, is Thierry Henry – Legend, which offers an insight into the record goal scorer. Other notable releases over the past seven years have included The Official History, Arsene’s Eleven, Centurions, 49 The Unbeaten Run, The Highbury Years and The Untouchables.
Kevin Morgan, content director at Granada Venture, said: “Arsenal FC with their rich history, successes and exciting playing style haave been aare one of the best selling European Sports Clubs on DVD over the past decade, and with their bright future we are delighted to be continuing our long standing relationship with them.”
Adrian Ford, commercial director, Asenal FC, added: “We are excited to continue this partnership with ITV DVD. We have been able to create some innovative and exciting titles using ITV DVD’s production expertise and look forward to offering Arsenal fans many more quality titles over the next five years.”