ITV eyes up new publishing opportunities - Licensing.biz

ITV eyes up new publishing opportunities

This Morning and Britain's Best Dish earmarked for development into licensing.
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ITV Global Entertainment has revealed that it is actively engaged with publishers on a host of opportunities for programmes including This Morning and Britain's Best Dish.

The firm has been buoyed by the success of the hardback release of Loose Women Girls' Night In, which has climbed to the number one position in the official Sunday Times Bestseller Non Fiction book chart.

In turn, this success follows on from the previous week's chart when ITV's Billy Connolly: Journey to the Edge of the World charted at number one, with Loose Women debuting at number two.

"We're delighted with the success that Loose Women Girls' Night In and Bill Connolly: Journey to the Edge of the World has achieved in book sales," said Kevin Morgan, content director at ITV Global.

"ITV Daytime's output provides a myriad for potential hit publishing, which the success of Loose Women clearly demonstrates."

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