ITV Worldwide, Granada International and Granada Ventures have been renamed ITV Global Entertainment.
Led by Peter Iacono, president and managing director, the newly named company acts as ITV's global distribution arm for television, home entertainment, publishing, consumer products and international networks businesses.
"I'm thrilled to announce our new name," said Iacono. "We are proud to be part of the ITV family, we operate all around the world and our fantastically broad range of shows and brands delivers true entertainment to millions of people.
"With our new multi-disciplined teams in place, applying an innovative 360 philosophy to all parts of our business, we are now extremely well placed to build ITV into a truly global brand."
Lee Bartlett, MD of ITV Global Content, added: "I am delighted to see ITV Global Entertainment come to life on the international stage."