ITV unveils online store for Corrie

The direct-to-consumer online store launches with new Coronation Street Romanian Holiday DVD.
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ITV.com/corrie is powered by online retail specialist Digital Stores and is an integrated part of the official Coronation Street website.

The site is the first programme-branded merchandise stall from ITV.com and the first official online outlet to offer all current branded product in one destination.

The site will launch over 35 products by Christmas including DVD, books, calendars, gifts, stationery, gaming, lifestyle, apparel and consumer competitions.

Steve Gallant, director of home entertainment and digital at ITV Studios Global Entertainment, said: "Core to our strategy is the creation and exploitation of high-quality brand extensions for ITV Studios' biggest shows, distributing them across traditional, online and digital outlets.

"It made perfect sense to put the masses of quality Corrie products at the finger-tips of the millions of Corrie fans around the world, in what is, the first-ever official Coronation Street one-stop shop."

Kate Bradshaw deputy MD adn head of online commissioning at ITV.com added: " ITV.com/Corrie celebrated a record breaking September, reaching more than 742k unique users, an increase of 140 per cent year-on-year.

"We're very excited to be launching the newly created adn branded Corrie store today, bringing together an extrememly compelling mix of Corrie video, entertainment, news and shopping all in one place - the perfect destination for all fans."

Simon Moxon, slaes director at Digital Stores concluded: "Direct-to-consumer sites are a groing part of the world of online retailing, offering a unique experience for consumers and a great opportunity for brands. The potential is vast and we're excited to be helping Britain's most watched TV show realise it."

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