ITVS GE signs new Thunderbirds Are Go partners across toys, apparel and stationery

New additions include Fashion Lab, Global Solutions, Aykroyd & Sons and GB Eye.
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ITV Studios Global Entertainment has secured a slate of new licensing deals for Thunderbirds Are Go ahead of its debut with a one hour episode on April 4th on ITV.

Bolstering the toy category, ITVS GE has signed Global Solutions to launch a range of children’s hanging dress-up costumes inspired by the new series. The range will be led by the Scott and Virgil Tracy costumes.

Fashion Lab boosts the apparel and accessories category with its boys outwear range for mid-high end retail, while Xccessories MC’s range of children’s apparel accessories will include hats, gloves and scarves.

Aykroyd & Sons will launch a line of boys’ nightwear and underwear inspired by the new TV series, Misirli will debut a collection of children’s socks and Alfred Franks & Bartlett is on board for boys’ sunglasses.

Strengthening the stationery category, GB Eye will launch a range of posters, prints, gift sets and badges and Star Cutouts Limited will unveil its selection of boys’ cardboard face masks and cardboard standees.

Paper Projects Ltd has been signed for a range of sticker formats and reward charts, UP Global Sourcing is expanding the homewares category with its line of tissue products and DNC UK Limited has signed for lunchware and snack boxes.

World’s Apart Limited will also be producing a range of novelty lighting for the brand, including Go Glow Lights and Go Glow Pal.

Weta Workshop is building the gifting programme for the upcoming series with a line of t-shirts, art prints, display models and The Art of Thunderbirds Are Go book, all of which will have global distribution at their exhibition special events and on the Weta e-commerce site.

“As excitement builds for the upcoming debut of Thunderbirds Are Go it’s fantastic to see our licensing programme for the show growing so rapidly and welcoming such high calibre partners," said Trudi Hayward, SVP, head of global merchandising for ITV Studios Global Entertainment.

"From innovative toys to unique gifts, we’re delighted to be bringing the much-loved Tracy family into homes around the world.”

Thunderbirds Are Go is produced using a unique mixture of CGI animation and live-action miniatures. The new series aims to bring the Thunderbirds brand to a new generation of children aged 5-11 years and to international audiences.


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