ITVS GE welcomes Anya Hollis - Licensing.biz

ITVS GE welcomes Anya Hollis

Will manage international licensing agents for wholly-owned properties and third party representations.
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ITV Studios Global Entertainment has appointed Anya Hollis as VP, agents.

Reporting to Trudi Hayward, SVP, head of global merchandising, Hollis' remit is to manage international licensing agents for ITVS GE’s wholly owned properties such as Thunderbirds and third party representations, including Cut The Rope.

Hollis previously held the role of head of commercial development B2B at the Science Museum Group, where she had managed licensing, publishing and the picture library across the group since 2011.

She has over 20 years’ licensing experience, having previously worked with Vymura Wallcoverings, Ragdoll, Entertainment Rights and Walker Books before joining the Science Museum Group, gaining experience as a licensee, licensor, agent and publisher.

She has worked with a wide variety of children and family brands including Teletubbies, Winnie the Pooh, Thomas the Tank Engine, Barbie, Postman Pat, Where's Wally?, Benetton, Manchester United and the Science Museum.

Hollis commented: "With the 50th anniversary of Thunderbirds and the arrival of Thunderbirds Are Go in 2015, not to mention the incredible success of third party properties such as Cut the Rope, this is a very exciting time to be joining the ITVS GE team. I am looking forward enormously to increasing the international reach of these major properties.”

Hayward, SVP, head of global merchandising, ITVS GE, added: “Anya’s wide-ranging marketing, brand and licensing knowledge and experience make her the ideal person for this new post. This is a key appointment for ITVS GE as we continue to build the business globally.”

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