Jack Daniel's reveals Sinatra Select

Whiskey brand teams with Frank Sinatra Enterprises for special Travel Retail exclusive.
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A new 'ultra premium' whiskey blend has been created by Jack Daniel's and Frank Sinatra Enterprises, bearing the classic entertainer's name.

Crafted from special 'Sinatra barrels', Sinatra Select is bottled at 90 proof and comes in a specially designed one litre bottle.

The premium package also includes a specially designed gift box and book telling the story of the relationship between Jack Daniel's and Frank Sinatra.

Jim Perry, MD of Brown-Forman Travel Retail, the parent brand of Jack Daniel's, said: "We feel that Jack Daniel's Sinatra Select will quickly become a cherished item for your home bar and encourage folks to enjoy this superb whiskey."

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Jack Daniel's

The Jack Daniel?s Tennessee Brand is over 150 years old. The trick with the licensing programme, according to Beanstalk which acts as its agent in Europe, is balancing that authentic heritage with its modern rock n roll pop culture.

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