Jack Daniels unveils branded motorcycle

The whiskey giant has partnered with Indian Motorcycle for the Jack Daniels Indian Chieftain.
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Whiskey giant Jack Daniels has announced a partnership with Indian Motorcycle to produce Jack Daniel's Indian Chieftain motorcycle.

The new custom-inspired Cheftain marks the second year these two firms have collaborated, with 100 of the unique vehicles available worldwide at an MSRP of $34,999.

The individually numbered motorcycles offer an array of custom details, highlighted by a one-of-a-kind white and black crystal paint job with charcoal colored accents inspired by Jack Daniel's charcoal-mellowing process. A host of Jack Daniel's "Old No. 7" logos and custom badging are interspersed throughout the bike, including logoed billet driver and passenger floorboards, leather tank pouch, aluminium tank console with motorcycle number, and unique cam, primary and air intake covers.

The bike also boasts a pure silver Jack Daniel's horn cover badge, hand-crafted by the team at Montana Silversmith, exclusively developed and produced only for this motorcycle. The bike also carries an inscription of Jack Daniel's "Bottles and Throttles Don't Mix" mantra to remind riders not to drink and drive.

"The response to last year's collaboration was nothing short of spectacular, and we're extremely proud to carry this partnership forward in 2017 to further reinforce our 'Bottles and Throttles Don't Mix' campaign," said Dave Stang, director of events and sponsorships for Jack Daniel's.

"Both Jack Daniel's and Indian Motorcycle were born from a singular vision, powered by a relentless sense of ambition to bring a dream to life, and that's ultimately what this Limited Edition Jack Daniel's Indian Chieftain represents."


Jack Daniel's

The Jack Daniel?s Tennessee Brand is over 150 years old. The trick with the licensing programme, according to Beanstalk which acts as its agent in Europe, is balancing that authentic heritage with its modern rock n roll pop culture.

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