Little Airplane Productions has secured a global master toy partner for its Small Potatoes brand.
Jada Toys will manufacture and distribute a range of products based on the pre-school show. These will include plush, electronic plush, play-sets, figures, musical instruments and inflatable toys.
Jada joins existing licensees Penguin Young Readers (publishing), Universal Studios Home Entertainment and CEACO Gamewright (puzzles).
"We are delighted that Jada Toys has come on board as our new master global toy partner for the Small Potatoes," said Josh Selig, president of Little Airplane. "The brand continues to evolve in the broadcast, digital space and theatrical space and Jada's activity will really complement our ongoing licensing strategy and further cement the Small Potatoes' position in the market place."
Marlene Cuesta, VP licensing at Jada Toys, added: "We're excited to be partners with Little Airplane's pre-school hit Small Potatoes."
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