Gavin & Stacey star James Corden is to be the voice of the narrator in Chapman Entertainment's new show - Little Charley Bear.
The series is due to launch on Cbeebies in early 2011.
"We are absolutely thrilled to be working with James Corden on our new imaginative and playful brand, Little Charley Bear," said Greg Lynn, MD of Chapman. "Not only is he an exceptional talent, but his voice is very warm and he creates great humour in every episode.
"There is a very fun relationship that exists between the narrator and Little Charley Bear."
Key licensees already on board for the property include Vivid (master toy), Hit (home entertainment/TV distributor), Zap (bedding), Worlds Apart (home decor), Blues Clothing (outerwear), Aykroyds/TDP (nightwear/underwear) and Rainbow Productions (costume character).