The appointment has been made as part of LIMA’s initiative to promote global growth of the $180+ billion worldwide licensing industry.
Berman replaces Fumihiko “Pochi” Kusama who recently stepped down after seven successful years in the role.
Born in the UK, Berman has lived in Tokyo since 1984 and is fluent in Japanese.
Charles Riotto, president of LIMA said: “Roger Berman has a very extensive knowledge of the Japanese licensing market. Under Roger’s leadership, LIMA Japan will continue to provide effective support to licensors and licensees and foster strong market growth.”
He continued: “We have also expanded LIMA’s executive staff in New York in an effort to enhance member services and grow the licensing business around the world. We are building momentum and positioning LIMA as the voice of this ever-evolving industry and its dynamic membership.”