JAPAN: New territory report available now

ZenWorks and Character Databank release English language report on state and outlook of market.
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A comprehensive English-language report on the state and outlook for the 1.54 trillion yen ($16.4 billion) Japanese character licensing industry has been released by Character Databank.

The market research, media and consulting company is a specialist in the Japanese industry. It is working with the newly formed ZenWorks to promote the report globally.

The report - called Japan Character Licensing 2009 - covers the Japanese licensing industry in 2008. It is an abridged version of 'CharaBiz DATA', a Japanese language annual white paper on the industry.

"This is the first ever report in English about one of the world's largest licensing markets and I hope it will lead to a deeper understanding overseas of this market, helping overseas licensors in developing their business strategies when entering Japan," said Kazuo Rikukawa, president of Character Databank.

Roger Berman, founder of ZenWorks, added: "To date there has been far too little information available about licensing in Japan and this in-depth report goes a long way to fill that gap."

To find out further details on the report, click here.


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