Japan to welcome first Moomin theme park in 2017 - Licensing.biz

Japan to welcome first Moomin theme park in 2017

The new resort is expected to see one million visitors a year.
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The Moomins are preparing to embark on a new international adventure as Japan readies to open its first Moomin Theme Park.

The new resort will consist of two zones: The Moomin zone, placing visitors inside the storybook world of the Moomins with attractions and exhibitions, and a free-to-enter public park zone.

Scheduled to open in 2017, the Moomin Theme Park will be situated in Japan’s Saitama in Hanno and will boast around 187,000 square metres of themed amusements.

Created by Finnish author and artist Tove Jansson in the 1940s, the Moomins shot to fame in Japan following the creation of its animated TV series in the 1990s.

The theme park arrives as a result of demand from Japanese fans of the series, who have reportedly been ‘asking for a Moomin theme park similar to the one in Naantali in Finland, for a long time.’

“We are really pleased that we will now finally have a theme park in Japan,” said Roleff Krakstrom, CEO of Moomin Characters.

“Japan has always been a key market for us and the Moomin fans are incredibly dedicated. There are only a few literary bodies of art where the author has created a holistic universe with characters, buildings, a geography, climate and topography.

“Now everyone who has read the Moomin books will have a chance to experience their fantasy in a touch and feel surrounding. If we do this right, we have the possibility to create something unique and beautiful.”

The park has been financed by the Japanese investment banking company, FinTech Global. The project will cost several billion yen and organisers hope to attract at least one million visitors when the park opens.

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