Jay Franco named key licensing partner for UglyDolls

The firm will head up bedding, bath, pillow and more as STX prepares for the cinematic release of an animated UglyDolls movie.
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White Space Entertainment, the global master licensing agent for STX Entertaiment, has named Jay Franco as it key licensing partner for the Ugly Dolls brand.

Under the licensing agreement, Jay Franco will have rights to a variety of home products, including bedding, bath, pillow, beach and more.

The new product category will supplement the launch of the UglyDolls animated feature film, slated for a 2019 release. The film will arrive via STXfilms, with additional UglyDolls projects in the works across STX’s multiple divisions, including STXtelevision, STXdigital and STXsurreal.

UglyDolls has been a specialty brand of plush and other trend-driven products since 2001.

“We are working with the best-of-the-best licensees to develop the UglyDolls brand, and Jay Franco certainly fits the bill in the Home category,” said Stephanie Sperber, CEO of White Space.

“Their creativity and incredible product design fits well with the cool, hip UglyDoll aesthetic, and their retail presence and relationships will ensure consumers will have access to their incredible products.”

Elisha Gordon, VP of licensing at Jay Franco and Sons, added: “We are thrilled to be working with STX and White Space on UglyDolls, to develop products that elevate their message of positivity, friendship, uniqueness and self-empowerment aimed at inspiring young people to follow their dreams and never be afraid to be themselves.”

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