Jazwares storms in for Minecraft

Firm signed up by Mojang as global partner for toys and electronics.
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Jazwares has been appointed by Mojang as a global partner for toys and electronics for the popular Minecraft property.

The worldwide deal will pave the way for a full line of Minecraft action figures, plush and paper craft items. Products will be available for holiday 2013.

"Minecraft is one of the hottest brands on the planet right now," said Laura Zebersky, EVP of global sales at Jazwares. "The world is playing the game and engaging in its remarkably compelling modes.

"The marketplace is primed for a line of toys, electronics and paper craft items that reflect the fun and creativity of the game."

Mojang CEO Carl Manneh added: "We are excited by our new partnership with Jazwares. This partnership will help give our community a new way to interact with the game they love."

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