JCB details new family attraction partnerships ahead of 70th anniversary

JCB Kids will be organising a range of experiential activities to promote the children’s brand and engage families.
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JCB is teaming with a number of popular family destinations throughout the UK as part of its 70th anniversary celebrations.

Throughout the programme, JCB Kids will be organising a range of experiential activities to promote the children’s brand and engage families.

Having kicked off its celebrations this Easter with the launch of its first Irish JCB Young Drivers Zone in Antrim, JCB Kids has now partnered with the National Forest Adventure Farm Park in the Midlands.

The new partnership will offer kids the chance to explore a giant 10-acre JCB Maize Maze from July 11th to September 6th, boasting three miles of pathways, bridges and viewing towers.

Meanwhile, a permanent JCB Big dig will provide JCB themed activities throughout the summer.

Finally, the Ice Cream Factory will be opening a new Scoop attraction which will feature real JCB mini Excavators which will dig up giant scoops of ice cream.

“2015 was always going to be a big year for JCB,” said Sam Johnson, senior licensing manager, JCB Consumer Products.

“We celebrate our official 70th birthday on October 23rd and I am thrilled that, through these partnerships, we are giving children and their families more opportunities to engage with the JCB Kids brand at popular locations throughout the UK.”

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The brand licensing programme for JCB began as far back as 1996, with a direct to retail deal with Debenhams on kids and adult apparel.

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