JCB drives sales growth for HTI

Toy company reports 20 per cent increase in sales over last six months.
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UK toy firm HTI has cited the global popularity of its JCB range of construction toys and its Zanussi role play kitchens as key to its impressive set of half year financial results.

The company has reported a 20 per cent increase in sales over the last six months. HTI posted revenues of £42.2 million (2009: £35.2 million) in the half year to September 30th.

Over 25 per cent of its sales are generated from non-UK markets, with products now sold in over 70 countries across Europe, the Middle East, Asia, Australasia and the Americas.

As well as JCB and Zanussi, the firm has said that role play toys, bikes and scooters featuring characters such as Peppa Pig, Fireman Sam and Hello Kitty, "exceeded expectations" in the domestic market.

"We've continued to invest heavily in the business - from licences and tooling to people and process - which means our customers can achieve the very best quality, range, innovation and value in their toy categories," said John Hutt, chief executive of HTI. "Despite consumer spending remaining subdued in certain parts of the global economy, the toy market continues to show its resilience and the group's focus on some of the sector's fastest growing areas puts it in a strong position for the year ahead."

HTI has also recently promoted Mark Walls from sales director to UK MD, while Mary Wood has joined as director of marketing. Wood has a host of experience in the toy business, having held positions at Mattel and Zapf Creation.


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The brand licensing programme for JCB began as far back as 1996, with a direct to retail deal with Debenhams on kids and adult apparel.

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