JCB partners with Channel 5's Milkshake for Build it Week competition

The competition will run on air every morning to offer youngsters the chance to win a bundle of prizes including a JCB ride-on with Front Loader as well as other JCB toys and wellies.
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Construction and popular kids’ brand JCB has partnered with Channel 5’s Milkshake for a two week competition coinciding with Built It Week.

The competition will run on air every morning to offer youngsters the chance to win a bundle of prizes including a JCB ride-on with Front Loader as well as other JCB toys and wellies.

Ten runners up will receive a collection of goodies courtesy of JCB and key licensees.

To enter the competition, kids are being encouraged to draw a picture of their favourite Milkshake character or presenter having fun building something.

The competition went live on February 6th and will run continuously with winners announced on Friday, February 19th.

Build it Week will also engage with youngsters online via video clips of JCB diggers, offering insight into how they work through different weathers. Each clip will feature a narrator sharing facts about the machinery and what they do.

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