JCB ties battery deal with Supreme Imports

Range of branded consumer batteries to be launched following agreement.
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Europe's largest distributor of consumer batteries and associated products, Supreme Imports has sealed a deal with JCB for a new branded line.

In addition, the deal will also see the introduction of a range of JCB branded sealed lead acid industrial and leisure batteries.

The new line will comprise of batteries for security systems, alarms, emergency back up systems, solar power, telecoms, mobility scooters, golf trolleys, marine and motor home applications.

"The global trade and consumer recognition of the JCB brand is enormous," said Sandy Chadha, MD of Supreme Imports.

John Atkinson, business development director at JCB Consumer Products, added: "We are delighted to have signed a licensing agreement with Supreme Imports. They have produced a first class product which reflects the attributes of the JCB brand."


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The brand licensing programme for JCB began as far back as 1996, with a direct to retail deal with Debenhams on kids and adult apparel.

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