Jane Evans Licensing Consultancy has been appointed to represent The Wiggles licensing rights in the UK.
The live-action pre-school children's entertainers have a strong focus on education and learning through music and dance. The group is already well-known worldwide through their live-action shows, TV series, DVDs and CDs.
The launch of a new series in the UK on Nickelodeon, a live-action tour planned for summer 2009, plus new DVD releases, will see the opportunity to grow the licensing programme, which is already well established in Australia, Canada and the US.
Find out more about The Wiggles on stand 510 at next month's Brand Licensing Europe.